Budget, but make it sexy
Insight
Household essentials are surprisingly ugly and full of marketing blah blah. Budget or big brand, the category is cluttered with claims, promises and packaging you’d rather hide away.
Why should good design come at a premium?
Challenge
Create a household essentials brand that combines big brand quality with a private-label price.
Solution
Gewoon Goed (Just Good)
A no nonsense brand that steers clear from inflated promises. Just good-looking everyday essentials that do what they should, at a price that makes sense.
Result
Launched exclusively at bol in September 2026, Favo reached #8 in bol’s bestselling toilet paper, while delivering an exceptionally strong ROAS for the category.
Credits
My Role Brand & Marketing Strategy, Copy, Creative Direction (w/ Marta Veludo)
With Marta Veludo Studio
Client Harold van Zelderen / Own Brand Solution
Year 2026 onwards