Presence is the ultimate luxury
Challenge
Stills, a European premium women’s fashion label, had lost the refined sophistication that once set it apart. How can we restore Stills’ credibility, make it relevant again, rebuild its fanbase, and expand its points of sale—all on a limited budget?
The Before
Insight
When you have everything you wish for, what is there left to yearn for? Presence. Presence, is the ultimate luxury.
Solution
Beauty arises in the stillness of your presence.
Inspired by the new design team’s love for detail and craftsmanship, the lucid simplicity of the collection, and the atelier’s meditative atmosphere, we reimagined Stills—an enigmatic, sensuous, and highly intuitive brand. A brand that transcends trends, inspiring discerning women to be radiantly present in the moment.
Result
After its repositioning, Stills quickly became a favorite among fashion elites, securing placements with most of its desired luxury retailers and achieving a dream milestone—an invitation from Harvey Nichols to host shop-in-shops.
Brand Book
PR event art exhibition
Seasonal materials
Vogue UK Ad
Website
Credits
My Role Strategy & Creative Direction
With Sofie Spindler, Vladimir Llovet,
Mads Freund Brunse
Client Stills Atelier
Year 2010-2012
Photography Annemarieke van Drimmelen, Yvonne Brandwijk
Architect Doepel Strijkers