Statement Swimwear
since 1916
Challenge
With an outdated collection, bland communication, and an aging customer base, swimwear label Tweka was on its last legs. How could the brand be revived?
The Before
Insight
As one of Europe’s oldest swimwear brands, Tweka’s rich heritage was nearly lost—until we literally uncovered a forgotten cupboard filled with archival treasures. Could we make Tweka relevant again by reinventing its original rich roots?
Solution
Statement Swimwear since 1916. By blending a fashion-forward approach with Tweka’s timeless elite sports heritage, a sophisticated new collection, and implementing a premium marketing strategy, we successfully carved out Tweka’s unique niche in the swimwear market.
Result
Following its radical repositioning, Tweka quickly became a favorite among the fashion elite, earning numerous features in top fashion titles like Vogue and Harper’s Bazaar. In a rare move, De Bijenkorf, the Netherlands' premier luxury department store, invited the brand to open shop-in-shops—affirming its new premium status.
Social Feed
Credits
My Role Strategy & Creative Direction
Client Tweka / Pauline Barendregt
Year 2016-2018
Photography Sabrina Bongiovanni
Art Direction Regina Wysny, Vladimir Llovet
Set Design Noman Studio