THE BRAND must transcend.

Transcendence is the key differentiator in business.

Only deeply inspired brands create true value—especially in a world where authenticity is increasingly becoming a scarcity.

I help build transcendent brands: brands that live up to their greatest potential, move culture, create beauty, and drive growth.

Blending cultural fluency, strategic clarity, and creative excellence, I’ve guided over 70 bold brand transformations—unlocking new markets, shaping new offerings, and helping leadership and teams think deeper, dream bigger, and act bolder.

I currently serve as a fractional Chief Brand Officer and in-kind investor through Onyo Ventures. Connect with me on LinkedIn.

Brands I have worked with include:

Ahold Coffee Company, Amsterdam City Council, Albert Heijn, All Bakers, Bavaria Beer, Bestevaer, Canon EMEA, Dutch Board of Tourism, Dutch Foundation for Public Broadcasting (NPO), Dutch Ministry of Justice and Security, Export Partner, Fatboy, Gold Apple, Het Danspaleis, Het Uitbureau, Höf Bakery, Hudson’s Bay, Interpolis, Kikkoman, KM Yachtbuilders, KPN, Magnum Photos, M&M’s EMEA, Nationale Nederlanden, NoNo, Nederlands Uitvaart Museum Tot Zover, Noordam Vermogensbeheer, Oxfam Novib, PostNL, Pickwick, Pizza Beppe, Rabobank, RAD, Reaal Verzekeringen, Sandwich, Škoda, SNS Bank, Sophia Children’s Hospital, Stills, Telfort, Ten Cate, Tropenmuseum, Turnover, Tweka, UPC EMEA, Van Diermen Master Bakers, VITRA, VPRO, Wehkamp.nl, Wikkelhouse, and many others.